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  • Elena Mazhuha

Use this email template to pitch your startup to investors

As an investment director, I get hundreds of emails a week from startup founders seeking to raise a round. Good emails, bad, and ugly ones — I’ve seen them all, and I know exactly what an investor would like to receive from founders.

Here’s a template of an email pitch that you can copy-paste and use with your data.

Email template

​Hi Elena! My name is Alex — I'm building Bndl (blurb below). We're a U.S.-based company that's currently raising a Seed round with a great consumer VC as the lead investor, [name of the VC]. I'm looking for strategic partners to fill the rest of our round. I was attracted by your various investments in consumer tech companies and your international portfolio. I think we could have a great conversation. Below is a quick blurb on us. Pls, let me know if it's worth a chat. Best, Alex *** Today, the global video streaming market is worth $50B and is expected to reach $330B by 2030. At the same time, only 7% of people in the U.S. can afford to subscribe to six or more streaming services, while 85% of households can afford only one. Bndl makes streaming accessible for everyone. Just for $20 per month, every Bndl user can stream shows from the most popular streaming platforms. Instead of subscribing to HBO only to watch “House of the Dragon,” to Hulu — only to watch “The Kardashians,” and to Amazon Prime — to watch “The Rings of Power,” one can subscribe to Bndl and get access to all these shows.

  • Traction: $10k MRR; ongoing negotiations with Disney+ and Netflix; integrations with HBO, Hulu and Amazon Prime.

  • Team: Alex, CEO — 5 yrs in VC, including One Ventures, TA Ventures; John, CBDO — ex-Netflix (5 yrs), ex-Spotify (3 yrs); Emily, CTO — ex-Reddit (2 yrs), ex-Stripe (4 yrs).

  • User acquisition: Google Ads, Facebook Ads, referrals.

  • Backed by: XX, YY, and angels from Wise, Google, and Revolut.

We are raising $1M with [name of the VC] as our lead investor, and are closing the round in the next month. About our lead investor: [short information about the VC which leads the round].


Cover photo by Benjamin Wong on Unsplash



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