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Role at F1V

As a Brand and Customer Experience Department Lead, Alexandra manages a team of perfomance marketing managers, and marketing & product analysts to help portfolio startups with a full cycle of brand creation. 

Alexandra is responsible for arranging market, customers and product research, customer experience research & development, consulting on naming and design briefs and freelance research.

Prior Experience and Education

Alexandra has 10 years of marketing experience. Before joining F1V, she:

  • Was a brand strategist at Fedoriv advertising agency, working with Nova Poshta, Oshadbank, Budinok Ihrashok, for 5 years

  • Built the strategy department in the International Marketing Network

  • Graduated from Miami Ad School with a degree in Strategy and Marketing Planning

  • Won the international competition of strategists in New York named Beautiful Minds


On Weekends, Alexandra becomes a vintage costumes & jewelry dealer, owning and developing her own vintage fashion brand.

Alexandra Naidonova

Head of Marketing

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