Comprehensive online marketing education for Entrepreneurs, Startup CEOs, and Marketing Managers.
About the startup
Refocus is an EdTech company that provides up-to-date practical skills for career growth and offers comprehensive online marketing education for Entrepreneurs, Startup CEOs, Marketing Managers and those who want to break into digital marketing.
About the team
The company's founder Roman Kumar Vyas is a serial entrepreneur and marketing expert with over 100 successful growth cases globally. The team of Refocus enters Asian countries to meet the need for qualified employees.
Product marketing manager
Office and Remote
Currently, we are looking for a full-time Product marketing manager in product company Refocus.
organization of webinars, building a webinar and autowebinar funnel;
continuous improvement of the funnel, metrics;
definition of promotion channels;
work with webinar speakers, hosts and webinar content - collect the entire webinar;
work with designers, copywriters, analysts, producers and marketers: set tasks, control deadlines;
continuously implement improvements in existing processes and formats.
The key goal is to build working funnels that will generate leads and revenue on an ongoing basis.
3 years experience in a similar position;
English level - Upper intermediate and higher;
deep understanding of how education marketing works;
experience in organizing webinars / tripwires / conferences / intensives, understanding how these funnels work;
ability to work with such things as a marketing funnel and a media plan;
work with CR, CTR, CPL, CAC, ROMI, LTV;
prioritizing hypotheses and understanding how to test them;
setting clear and precise TOR - for designers, copywriters, analysts, marketers;
experience in setting up auto funnels and chatbots;
focus on metrics and results.
help with relocation;
free access to our courses;
potential growth for Product owner.